Communications to Move Your Mission: Exploring Asset Framing

Thursday, November 7, 2019 -
9:30am to 11:30am EST
CT Nonprofit Center, 75 Charter Oak Avenue, Hartford
Add to Calendar

For member funder communications staff and those who have communications as part of their role

Communications is a creative field and we all need a group to bounce ideas off of, learn what is going on in the industry, and work together.


Join the Communications Network for a conversation about how our communications can better align with our missions, how the stories we tell can support or undermine the impact we aim to have in the world.

This month’s program will feature a facilitated conversation exploring “Asset Framing,” the vital work being promoted by national communications leader, Trabian Shorters of BMe Community, more below about this work.

Wendy Helmkamp, an experienced facilitator and organizational consultant, will facilitate our meeting and enrich our discussions. Wendy comes with over 25 years of experience working with organizations on moving toward achieving goals around diversity, equity and inclusion.

Register today to connect with colleagues and learn more about asset framing.

Asset Framing as described by BMe Community: "From the boardroom to the newsroom, foundations and non-profits have historically used tales of deficit and despair to incite action from stakeholders and gain the sympathetic ear of the public - unaware of the stigmatizing effects. Asset Framing is the shift to narratives that define people by their aspirations and contributions."

Pre-Meeting Prep

Pre-Reading: "You Can’t Lift People Up By Putting Them Down: How to Talk about Tough Issues of Race, Poverty and More" by Trabian Shorters. This article was published as part of the series “Looking Ahead: the Future of Communications for Good” produced by the Chronicle of Philanthropy in partnership with The Communications Network.

Pre-Viewing: “The Danger of a Single Story” a TEDTalk by Chimamanda Ngozi Adichie, a Nigerian author and speaker. Her TEDTalk is an independent but similar take on the power of narratives to define people’s perceptions of entire communities, nations, or even continents.


Members: To register yourself and/or a colleague at your organization, please log in above and click the "Register Now" link above. (no fee)

First time logging in? Submit your email address to set a password and activate your account >>

Email not found? Create an account >>


Contact Laurie Allen, Director of Communications, or call 860-525-5585.

Find More By

Event type
Funding Area