Project ROI: Defining the Competitive and Financial Advantages of CRS

Publication date: 
December, 2015

Project ROI: Defining the Competitive and Financial Advantages of Corporate Responsibility and Sustainability describes key practices in delivering return on investment (ROI) from corporate responsibility and susustainability (CRS) programs. Project ROI's analysis of more than 300 existing research studies, with the vast majority of sources coming from academic and peer reviewed sources can help you:

- make CR commitments that fit your company’s core attributes and your key stakeholders’ expectations

- make a genuine commitment to address CR and sustainability issues

- think of, develop, and manage your portfolio CR practices as a valuable intangible asset

- build key stakeholder awareness, trust, engagement, and affinity

Verizon and the Campbell Soup Company launched Project ROI to support their efforts to continuously improve their environmental, social, and governance (ESG) performance and to tangibly measure the benefits to business of ESG programs. They supported the research of IO Sustainability and Babson College, who undertook the work under the condition that the research team would share findings based on wherever the research led. Project ROI’s objective is to assess the business case for corporate responsibility (CR) for the benefit of senior executives, boards of directors, and even Wall Street.


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