Travelers extends golf tourney sponsorship deal for the next decade

Thursday, February 27, 2014

Travelers Championship to deliver world-class golf through a 10-year agreement

HARTFORD, CT -- Travelers (NYSE:TRV) today announced that it has reached an agreement with the PGA TOUR to extend the company’s title sponsorship of Connecticut’s only professional golf event, the Travelers Championship. The new agreement runs through 2024.

“We are pleased to continue our relationship with the PGA TOUR, which ensures that more than 100 non-profit organizations across the region will continue to benefit from Connecticut’s premier golf tournament,” said Jay Fishman, Chairman and Chief Executive Officer of Travelers. “The tournament has grown tremendously in the last seven years and has exceeded our expectations. With this agreement, we will continue to build on this world-class event for the fans, the players, our employees and our community.”

“Since the start of our relationship in 2007, Travelers has made it a priority to be one of the best partners with the PGA TOUR, and the quality of the event over the past seven years further proves that commitment,” said PGA TOUR Commissioner Tim Finchem. “We are looking forward to strengthening our partnership and building on the event in the years to come.”

In addition to the title sponsorship, the PGA TOUR and Travelers have extended their official marketing relationship. Travelers will continue as the “Official Property Casualty Insurance Provider of the PGA TOUR, and Champions Tour” through 2018.

“We sponsor the Travelers Championship because it is good for the community and it benefits charity,” said Andy Bessette, Executive Vice President and Chief Administrative Officer of Travelers. “By expanding our official marketing partnership with the PGA TOUR and by adding new fan enhancements, we are positioned to continue expanding the event and build upon the foundation we have established during the first seven years of Travelers’ title sponsorship.”

Since Travelers became the title sponsor in 2007, the Travelers Championship has generated more than $7 million for charities throughout the region, such as The Hole in the Wall Gang Camp, a summer camp for children dealing with life-threatening illnesses. In addition, the tournament has made a number of improvements that have earned it recognition with PGA TOUR awards, including the “Most Fan-Friendly Event,” “Best Title Sponsor Integration,” “Best Branding / Signage,” “Best Marketing Plan,” “Best Use of Players” and “Best Charity Integration.” These improvements include:

  • Building a 23-acre practice facility, which is one of the largest on the PGA TOUR;
  • Adding family-friendly concerts to the Fan Zone;
  • Holding a 5K road race to help generate additional funds for charity; and
  • Incorporating into tournament week Women’s Day and Operation Shower, which holds baby showers for expecting military families.

“We are thrilled to have Travelers remain the title sponsor of this premier sporting event for the New England region,” said Tournament Director Nathan Grube. “Throughout our relationship with Travelers, they have remained committed to being an outstanding partner that works closely with the tournament staff to deliver an amazing event and generate more dollars for charity each year. We are grateful for the support of Travelers and all our sponsors.”

In celebration of Travelers’ title sponsorship renewal in 2014, the Travelers Championship will offer fan enhancements, including special ticket offers and a new Fan Appreciation Day on the Wednesday of tournament week, featuring giveaways, a chance to win money for charity and more.

Since Travelers became title sponsor in 2007, tournament winners have included Hunter Mahan, Stewart Cink, Kenny Perry, Bubba Watson, Freddie Jacobson, Mark Leishman and Ken Duke. Five of the seven champions collected their first PGA TOUR victory at the event, including Mahan, Watson, Jacobson, Leishman and Duke.

The 2014 Travelers Championship will be held June 16-22 and will be televised in the United States and internationally. The first and second rounds as well as early coverage of the final two rounds will be broadcast live on the Golf Channel, and the third and fourth rounds will be broadcast live on CBS.

To learn more about the Travelers Championship, follow the tournament on Twitter @TravelersChamp, become a fan on Facebook or visit

About Travelers
The Travelers Companies, Inc. (NYSE:TRV) is a leading provider of property casualty insurance for auto, home and business. A component of the Dow Jones Industrial Average, Travelers has more than 30,000 employees and generated revenues of approximately $26 billion in 2013. For more information, visit

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Source: The Travelers Companies, Inc.



Daryl Richard

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Tara Gerber
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