Connecting with Your Stakeholders: A Long-Term Buy-in and a Cultivated Mutual Relationship

Friday, November 15, 2019 -
9:00am to 5:00pm EST
University of Connecticut Hartford Campus, Hartford Times Building, 10 Prospect Street, Hartford
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A Public Service Executive Leadership Collaborative Workshop

Overview: Whether you are a state agency, municipality or nonprofit agency, effective, strategic, and consistent stakeholder communications is one of the keys to successfully implementing and achieving your organizations desired community outcomes. Your stakeholders are community leaders, funders, residents, clients and the media—all who are impacted by or have an influencing role in the outcome of your work.

Your organization most likely serves multiple stakeholder audiences, probably larger, and more diverse than the list above. These stakeholders often have different but over lapping interests and expectations, based on their relationship with you. In this workshop you will learn successful practices and methods to understand your communities and stakeholders that will allow you to communicate effectively and develop a healthy, mutual relationship that becomes the foundation for your community work and that will buoy your organization in good times or when a crisis is at your door.

The Too Often Missed Stakeholder: Are you missing key relationships needed for your work? In this session you will also learn methods to identify those individuals who are not just influencers in name and title but true catalysts that can help build foundations for trust and credibility for you, your organization and your work. Participants in this session will learn how to identify stakeholders that truly impact their bottom line and desired community outcomes; and develop a plan to nurture and grow these relationships.

A light lunch will be provided.


Director of Advancement Communications
Trinity College


Lloyd J. Duggan, Jr.Lloyd Duggan, Jr.
gL Marketing Consultants



General Public - $299

Members and Grantees of Partner Organizations - $199

UConn Department of Public Policy Alumni - $149

Fall 2019 - Spring 2020 Workshop Schedule

SEPTEMBER 20, 2019: 9:00 AM – 4:00 PM
Performance Measurement: Getting Started and Advanced Toolkits for Public and Nonprofit Agencies >>
With Lyle Wray, Executive Director of the Capitol Region Council of Governments and Ron Schack, Principle of Charter Oak Group, LLC.

OCTOBER 25, 2019: 9:00 AM – 4:00 PM
Leveraging Municipal and Nonprofit Assets to Achieve Improved Community Outcomes: Governance and Collective Impact Strategies >>
With Thomas L. Phillips of TL Phillips Consulting Services

NOVEMBER 15, 2019: 9:00 AM – 4:00 PM
Connecting with Your Stakeholders: A Long-Term Buy-in and a Cultivated Mutual Relationship >>
With Anita Ford Saunders, Director of Advancement Communications, Trinity College, and Lloyd Duggan, Jr., President, gL Marketing Consultants

DECEMBER 13, 2019: 9:00 AM – 4:00 PM
Workplace Team Development – Developing & Delivering Solutions in a Collaborative Environment >>
With Kenya Rutland, KJR Consulting

JANUARY 24, 2020: 9:00 AM – 4:00 PM
Survey Usage and Methods for Enhanced Stakeholder Engagement >>
With Jennifer Dineen, Ph.D., Program Director, UConn Department of Public Policy’s Graduate Program in Survey Research

FEBRUARY 21, 2020: 9:00 AM – 4:00 PM
Establishing and Maintaining a Harassment-Free Environment in Your Organization: Protecting You, Your Organization, and Your Employees >>
With Malcom S. Medley, Director of the Office of Field Coordination Programs of the U.S. Equal Employment Opportunity Commission (EEOC), and Kessela Reis, National Strategic Partnership Liaison in the Office of Field Coordination Programs at the U.S. EEOC.

MARCH 27, 2020: 9:00 AM – 4:00 PM
Evaluation for Publicly Funded Programs >>
With Anne McIntyre-Lahner, Evaluation and Impact Consultant, 35-plus years of experience in state and nonprofit leadership, and author of Stop Spinning Your Wheels: Using Results Based Accountability to Steer Your Agency to Success.

APRIL 27, 2020: 9:00 AM – 4:00 PM
Essential Skills for Grant-Writing Success: Research, Writing and Assessment Tools to Get Your Grant Applications to Stand Out
With Alyssa Goduti, UConn DPP adjunct professor and President & CEO of Ädelbrook

MAY 15, 2020: 9:00 AM – 4:00 PM
Creating, Managing, and Governing Cross-Sector Strategic Collaboratives >>
With Anne Yurasek, Principal of Fio Partners


The University of Connecticut Department of Public Policy is proud to present, in partnership with Connecticut’s public sector and nonprofit associations, the Public Service Executive Leadership Collaborative. Partners include: Connecticuit Council for Philanthropy, CT Community Nonprofit Alliance (The Alliance), American Society for Public Administration, Capitol Region Council of Governments, Connecticut Council of Family Service Agencies, Connecticut Town & City Management Association, Connecticut Conference of Municipalities, Connecticut Council of Small Towns, Federal Executive Association of Connecticut, Greater Hartford Arts Council, State of Connecticut Division of Criminal Justice, and United Way of Connecticut.

The Collaborative provides executive training for Connecticut public and nonprofit sector professionals. The goal of the Collaborative is to:

  • Provide high-quality, low-cost training and professional development for Connecticut’s public and nonprofit sector professionals,
  • Reduce training costs for the public and nonprofit sector associations, and
  • Provide a shared learning environment that strengthens ties and networks between public sector and nonprofit professionals.